BY RIDERS FOR RIDERS

For 120 years Triumph has shared the same obsession for two wheels as our riders, growing together to become a global family united by a love of motorcycles and a burning for the perfect ride. It’s a that’s fueled the creation of some of the world’s most amazing motorcycles, inspired riders across the globe to follow their dreams and helped shape the world of motorcycling we know and love today.

LIVING LEGENDS

As custodians of arguably one of the world’s most famous and well-loved brands we are privileged to bear the responsibility of protecting and nurturing such a powerful and passionately embraced icon of the motorcycling world.

MAKING MEMORIES

From humble beginnings in a small cycle factory in Coventry, England, Triumph has played a major part in defining motorcycling for more than a century, whether that’s taking victories on the track, setting land speed records, inspiring global adventures, or movie legends, and igniting the of generations of riders.

From the days of black and white to full colour HD; from the first ever Isle of Man TT to Moto2TM world champions, from carving through countryside corners, to tackling dusty mountain trails, to a Sunday afternoon on the seafront, to checking lap times on a track day, the thrill, satisfaction and sense of being part of something wonderful that every Triumph rider knows is the same today as it’s ever been.

From our category defining Speed and Street Triples, to our triple-powered, all-terrain Tigers and our legendary Bonneville modern icons, every Triumph is designed and built with the same Triumph hallmarks of class-leading handling, perfect power delivery, beautiful design and benchmark build quality. It’s an ethos that connects generations of Triumph designers, all focused on creating the perfect motorcycle, all committed to delivering the maximum experience in every moment for our riders.

CREATING THE FUTURE

Forever chasing the horizon, together we share an unquenchable drive for the next experience, the next corner, the new and the better. Fueling an unparalleled past, rich with incredible motorcycles and moments, this drive and will take us to new heights, with new innovations and experiences.